Sunday, 24 February 2013

Classified Advertisements


 Some Tips regarding Writing Advertisements

SITUATION VACANT
· Specify the post and number of
vacancies
· Qualities of the person required
· Name of the company (optional)
· Age and sex of the candidate
· Pay scale and perks
· Mode of applying
· Contact address and phone Number
LOST AND FOUND
· Begin with LOST/FOUND
· Description of the article
· When and where the article
was Lost/Found
· Reward for finding it
· Contact address and phone Number.
TO-LET
· Type of accommodation, No. of
rooms/floor
· Whether it’s independent or an
apartment
· Rent expected
· Type of tenant required-Bank
employee/small family
· Whom and when to contact
· Contact address/phone numbe
KENNEL
· Breed of dog
· Age
· Colour
· Training
· Price expected
· Contact address and phone
number
VEHICLES FOR SALE
· Make : Maruti/Hyundai Santro etc.
· Model/colour/accessories/year of
manufacture/mileage
· Condition
· Ownership details
· Price expected
· Contact address/phone number
PACKERS AND MOVERS
· Specify the services
· Give reason why you should be
given a chance
· Area of work
· Whom to contact
· Contact address and phone
number
PROPERTY FOR SALE
Plot for sale
· Location-where it is
· Area : in sq. meters/yards
· Name of the development
authority
· Price expected
· Contact address/phone number
Travels and Tours
· Name of the agency
· Destinations and durations
· Details of the package
· Discounts if any
· Contact address and phone
number
TUTIONS
Classes and subjects
Special qualities of the tutor
Qualifications and experience of the tutor
Previous results of his/her students
Contact address/phone number
HOUSE/FLAT FOR SALE
Type of accommodation, No. of
rooms/floor
Whether it’s independent or an
apartment
Price expected/negotiable
Location-where it is
Area : in sq. meters/yards
Name of the development authority
Whom and when to contact
Contact address/phone number

 COMMERCIAL ADVERTISEMENT OR DISPLAY ADVERTISEMENTS

· They are designed for commercial purposes.
· Require more space, hence are costly. Must be attractive as they with visuals, catchy phrases and slogans.

 MAIN FEATURES:

· Must be attractive-with a catchy caption, heading or sub-headings.
· Figurative language. (alliteration and metaphors especially) Proportionate spacing of fonts with different sizes.
· Usually attractive with catchy slogans, punch lines, witty Expressions, pictures or sketches.
· Special offers or discount, if any.
· Details of the product or event given in a clear, precise way.
· Give name, contact number and address of the advertiser.
· Present the matter in a box.

 SAMPLE—1

1. You are Personal Assistant to G.M., ABC Metal Tools Company, Mumbai. Your General
Manager has asked you to draft a Classified advertisement for a local daily for the post of
                   two engineers. Draft the advertisement in not more than 50 words.


                                                   SITUATION VACANT
Required two well qualified Mechanical Engineers with a minimum experience of
five years. Remuneration commensurate with the performance and output of the
candidate. Send the Curriculum Vitae within seven days to the Personnel Manager,
ABC Metal Tools Company, 7, Vashist Complex , Malad East, Mumbai, along with
scanned copies of necessary certificates within a week@ abcmumbai@gmail.com
                    Ph-26090003,26093330

       

You are Anurag/Aparna of 110,Swasthya Vihar , New Delhi .You wish to let out a portion of your newly built house. Draft an advertisement in not more than 50 words for publication in the “To- Let” column of The Hindustan Times, giving all necessary details .

                                                 TO LET

Available 1500 sq.ft. ground floor of a newly built house in Swasthya Vihar with
two spacious bedrooms, attached bathrooms, drawing-cum-dining room, kitchen
and interiors. Rent expected-Rs. 7000/-. Interested persons may please contact—
Anurag Swasthya Vihar , New Delhi.Phone-27439543/anurag28@gmail.com

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